Our History

Wendy's Gallerie - 1979

1979 - Wendy’s First Store

On the 31st of July, Wendy's opened the very first store, in the Gallerie shopping centre, located within the heart of the Adelaide CBD. By lunch time, the centre's main power was blown due to the work out that Wendy’s machinery was being given from the overwhelming customer response.

Wendy's recognised the potential for an indulgent ice cream specialist in the Adelaide market place, and spent 12 months developing a concept ahead of it's time and competition. The product range focusses on a range of indulgent, and unique Supa Sundaes, served in giant champagne glasses.

The Galliere is an overnight success prompting requests from other shopping centres to open Wendy’s stores..... By the end of the first year Wendy's had four outlets with sales topping one million dollars.

Wendy’s Becomes a Franchise

The potential opportunity to expand into other states and territories is ideally suited to the development of a Master Franchise arrangement and enables Wendy's to have a national focus and an Australian wide base within the first two years of operation.

1985 - Success

Wendy's is the fastest growing retail ice cream treat business in Australia, with 40 stores and an annual turnover of $7 million.

Winky Dink

1989 - 100 Store Milestone

Wendy’s celebrates their 10th anniversary year and opens the 100th store. The current annual turnover is $25 million. Wendy's first overseas store, Wanganui, in New Zealand also opens.

1989

Winky Dink Cone is launched

Early 90’s - Rapid Growth

Outlets and turnover double by 1994 to reach an astonishing 200 stores and a turnover of $50 million.

Mega Choc Shake

1994

Mega Choc Shake is launched

1996

Wendy’s begins ice cream production from their own Ice Cream Factory.

1997

Recognised as one of Australia's largest, most successful and respected Franchisors, as well as a household name in the retail ice cream market, Wendy's operates 300 stores throughout Australia and New Zealand.
Annual turnover in 1997 tops $75 million.

Wendy's Chocollo

Wendy’s Chocollo - 99% Fat Free Chocolate Ice Cream is launched

1998

Scoop Take Home Pack is launched

2000

Wendy’s Smootheez range is launched

Today

Wendy’s live by their vision
'Passionate people delivering a great treat experience’.

Today's 'great treat experience' is very different from 1979, and tomorrow will be very different from today. Wendy's is committed to innovation, and believes in the need to change to maintain market leadership and dominance of the category.

Wendy's started out by offering a very exciting, unique and wonderful tasting dairy treat. People were captivated by our unique offering, and the great tasting products on offer. We worked hard to satisfy our new customers with attentive counter service. Today we shall continue to listen to our customers changing desires. Our dedicated team, together with our Franchisees focus on our original values:
A passion for creating and providing appealing innovative quality treats, combined with great customer service in a fun environment.

True to the vision, Wendy's product mix has expanded over the years to include a range of new and unique ice cream treats to appeal to ice cream lovers of all ages. All exclusive to Wendy's, and manufactured in their own ice cream manufacturing facility, in Victoria, Wendy's current product mix revolves around the following : Smoothy’s, a healthy way to treat yourself anytime of the day.
Ice Cream Cakes for every occasion.
An indulgent and unique range of SupaShakes, plus great tasting Milkshakes and Thickshakes.
Ice cream, in cones, cups and sundaes (a selection of unique flavours each made to Wendy's own recipe).
Lite Range, low fat ice cream, in cones, cups and shakes.
Meal Deals, great value for money product offering.
Fun, decorated SupaSoft ice cream cones and sundae treats.
Other refreshing drinks, Icy Crush & Icebergs. Wendy's future plans include the continued development of their Australian and New Zealand markets.