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Wendys launches new all natural colours and flavours treat

26 Sept 2011

Wendys has added another delicious flavour to its range of scoop ice creams with the launch of Bubblegum - a vibrant blue, orange and yellow ice cream with a distinctive bubblegum flavour, served in the traditional Neapolitan three-stripe style.

The new flavour is made with all natural colours and flavours and will complement Wendys flagship ice cream - Rainbow - which is also made with all natural colours and flavours.

"We're very excited to launch another delicious Wendys ice cream made with all natural colours and flavours," said Wendys General Manager of Marketing Todd Duthie.

"Bubblegum will become a permanent flavour and will sit alongside Rainbow, our flagship ice cream which is also made with all natural colours and flavours and is one of our most popular treats."

With the new flavour's vibrant appearance inspired by Rio: The Movie, Wendys stores across the country are also giving customers the chance to win some exciting prizes as part of the launch of Bubblegum.

A family holiday to Hollywood for four (two adults and two children under 12) is up for grabs and the prize includes a tour of the Fox Studio Lot in Los Angeles as well as a private screening of an upcoming 20th Century Fox movie.

What's more, Wendys has 100 Rio: The Movie prize packs to give away, including a copy of Rio on DVD and a plush toy of the animation's lead character, a Macaw called Blu.

For more information and competition terms and conditions, please visit www.wendys.com.au

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